Bullstreet trading Academy specialized in stock market courses. When the website was first launched, there was no internet visibility. It was necessary to type the domain name to find the website. The Internet competition was tough, there were many "Stock Market courses" websites which had natural search and paid search results. bullstreet-tradingacademy.in lacked keyword-rich content on the site.Many of the pages had no content at all. The site also lacked a search engine-friendly navigation, which made it hard for the search engine spiders to find the internal pages.